21/10/2022

Great success for the 2022 edition of Briconight; the main networking event dedicated to the Italian Market of Home Improvement.

The event has retourned agian to taking place in person after two years of online due to the pandemic situation.

The event is organized every year by MADE4DIY (Italian Association of Manufacturers for DIY and Gardening) and this year it was organized at the brand new and exclusive location of the NH Milano City Life.

Briconight 2022 took place on 6 October, and has a represented evening setting of great interest also for all exhibitors and companies that were present at the Bricoday trade fair, held on 6 and 7 October.

In fact, among the sponsors of the event also Bricoday took part as main trade fair event in the sector.

Briconight was confirmed as a privileged meeting point for the manufacturers of the Italian DIY, Home Improvement and Gardening market, as well as for various retailers who were present at the event; more than 140 participants and about 70 industry leaders were present at this 2022 edition.

Briconight has exclusively brought a great networking opportunity with A.R.E.N.A. Alliance, one of the main international home improvement buying groups.

A.R.E.N.A. Alliance in fact participated in Briconight 2022 as a "special guest", with the presence of:

Bruno Ménage (CEO of the A.R.E.N.A. Alliance)

Alexandre Montegudet (Commercial Director of the A.R.E.N.A. Alliance)

Alfredo Campagnoli (DIY Snergy Manager of the A.R.E.N.A. Alliance)

During the event, have been presented strategic information on the purchasing group made up of 7 international retailers operating in 14 countries around the world with over 4,200 active points of sale was previewed.

A.R.E.N.A. also presented exclusively on the Briconight 2022 stage the opportunities available for Italian suppliers who wish to collaborate to develop their foreign business with the Alliance.

Among the objectives is to collaborate with MADE4DIY and Italian suppliers to shorten the supply chain by focusing more on Italian companies.

Briconight also saw the participation of KATOEN NATIE, one of the main players in the logistics field on the international scene.

KATOEN NATIE in addition supported the event as Main Sponsor and presented to the Briconight audience the latest innovations in the logistics and supply chain panorama in terms of logistics flow automation, thanks to the presentation by Pascal Jacobs (Head Of Business Line DIY and DIY by Katoen Natie).

The conference was opened by EUROMONITOR INTERNATIONAL, which presented updated data on trends in the Home & Garden sector. The collaboration between MADE4DIY and EUROMONITOR INTERNATIONAL is developing with a view to providing more tools to companies to monitor the reference market and the performance of product categories.

EUROMONITOR INTERNATIONAL with the presentation of Nick Stene (Head of Home & Garden) and Sara Rovai (Country Analist Home & Tech) also provided updated information on the subject of the increase in raw materials that is becoming increasingly difficult to manage.

The main Garden Center brand in Italy, VIRIDEA, was present as speaker with the presentation of Fabio Rappo (C.E.O. and Founder of Viridea) that talked about the history of the brand as well as those that are the characteristics of the Garden Center Viridea and future prospects.

At the end of the conference, has been opened the networking part, in which all managers were able to exchange views and develop contacts.

In fact, dinner and get together with DJ set took place from 8.30 pm, the event ended at around 11 pm.

MADE4DIY thanks all the international guests attending, the speakers and all the managers who attended the event, renewing the invitation for the 2023 edition !

Thanks also go to the Dinner Sponsors: COFACE, ORGANIZZAZIONE ORLANDELLI and MYPLANT & GARDEN.

and to all the silver sponsors: PVG ITALY, EBURY, BEGHELLI, COMPO ITALIA, MUSTAD, RENOLIT.