02/10/2025

This seventh edition of BRICONIGHT was organized directly inside pavilion 22 of Rho Fiera Milano.

MADE4DIY thanks BRICODAY for this year's collaboration, which allowed it to organize the event within the trade fair.

MADE4DIY's BRICONIGHT networking event, held in 2025, proved to be a key meeting point for all companies in the DIY, Home, and Garden sectors. Approximately 250 top managers from leading companies in both manufacturing and services attended the event.

Furthermore, BRICONIGHT brought together some of the most important Italian and international brands in the DIY and Garden Goods sector. The Italian brands present were: BRICO IO, BRICOLIFE, EVOLUZIONE BRICO, OBI; GRUPPO ADEO, FLOVER, and VIRIDEA.

In addition to the Italian market, there was also a large attendance of foreign buyers and large-scale retail chains, who attended the event to develop new contacts with potential suppliers and present the development strategies of their store chains.

In total, there were approximately 40 purchasing managers from 10 European brands from abroad, from Croatia; Ukraine; Albania, Romania; Estonia; and Bulgaria.

Also present from abroad were buyers and the CEO of BRICOMA (from Morocco) and some distributors of the hardware and tools sector from Japan.

Among the foreign brands participating were the KINGFISHER Group (one of the world's leading DIY retailers, operating over 1,900 stores in seven European countries), PEVEX (the absolute leader in Croatia with a network of 31 stores and a major development strategy), A.R.E.N.A. Alliance (one of the largest purchasing groups in the sector, comprising 12 home improvement retailers), PRAKTIS (a leading chain in Bulgaria), MEGATEK (the largest retailer in Albania), and BAUHOF (the largest player in Estonia with 13 stores).

BRICONIGHT opened its doors to attendees with a Welcome Cocktail at 5:45 PM at the end of the first day of BRICODAY.

Opportunities to develop new contacts are key to the event, and there were plenty of them. In addition to the aperitif, there were several moments dedicated to networking and socializing.

After guest registration and a welcome drink, attendees took their seats at their tables to attend the conference, which featured speakers from several prominent national and international retailers.

This year's conference was a resounding success, both for the interest in the content presented and the high-profile speakers. The conference lasted an hour, and the first speaker provided an updated overview of the evolution of our sector, drawing on trends and data from major foreign markets provided by Euromonitor International (a leading global market research and analysis firm).

Afterwards, several foreign retail chains took the stage to present their development strategies and the exclusive opportunities available to the Italian companies in attendance regarding the potential for private label collaboration.

>>>DOWNLOAD THE CONFERENCE PROGRAM

The event then got underway at 8:00 PM with the gala dinner, which offered over 250 guests seated at tables a high-level, formal, and prestigious experience, characterized by refined style and ambience. The event was designed to celebrate a special occasion, create a memorable evening, and foster new relationships and networking among attendees.

As usual, every year during BRICONIGHT, the MADE4DIY LIFETIME AWARD ceremony takes place, the Lifetime Achievement Award that the MADE4DIY Association gives to individuals who gave a significant contribution to the world of Home Improvement. The 2025 Award was presented by Marco Orlandelli (President of MADE4DIY) to Galyna Gerega (Co-Founder of the Ukrainian large-scale retail group Epicenter).

BRICONIGHT 2025 was made even more exclusive thanks to the final show that brought an artistic performance on stage that combined dance and music in a visually striking choreography.

The event concluded with a get-together and open bar hosted by strategic partner Red Bull.

Special thanks also go to all the BRICONIGHT sponsors and partners who made the event possible!

GOLD SPONSOR: Art Plast; Kemper Group; Kronospan Italia; Myplant & Garden; Organizzazione Orlandelli.

SILVER SPONSOR: Coface; Polimark Italia;